Six Thoughts Of The People Economy For A Developing Country

1. The people economy is economy held by the people. Economy held by people is that the national economy that is rooted to the potential and power of community at large to run their own economy. People referred to all citizens.

2. The people economic empowerment is efforts to make the economy strong, large, modern, and highly competitive in market mechanism that is true. Because
the constraint of people economic development is a structural constraint, then the solution is that the people economic empowerment must be made through structural changes.

3. Structural change as mentioned above is a change from a traditional economy to a modern economy, the weak economy to the strong economy, from subsistence economies to market economy, from dependence to independence. Step-by-step process of structural change, including:

• Allocating the fount of resources empowerment
• Institutional strengthening
• Mastery of technology, and
• Empowerment of human resources

4. The people economic empowerment, is not sufficient when only by increase productivity, provide equal opportunities for enterprises, and only give capital injection as stimulant, but it must be secured with the cooperation and close partnership between the advanced groups with the weak and underdeveloped groups.

5. Policies in the people economic empowerment people are:

• Giving opportunities and greater access to productive assets (especially capital)
• Strengthening the position of transaction and partnership of the people economic enterprise, so as the subject of people economy is not just price takers
• Education and health services
• Strengthening of small scale industries
• Encourage the emergence of new entrepreneurs, and
• Spatial distribution.

6. Community empowerment activities include:

• Increasing access to venture capital assistance
• Increasing access to human resource development, and
• Increasing access to facilities and infrastructure that support directly to the socio-economic aspects of local communities.

Community Self-supporting Agency And Social Capital

Community self-supporting agency (generic name) is a collective leadership of community organization of residents of a village whose members are selected based on criteria of humanity, so that the full role as leader of civil society.

Collectivity of leadership is important in order to strengthen an individual's ability to produce and make decisions which is more equitable and wise by reason of the mutual care, mutual wheels and mutual compassion between members, which in turn will ensure more democracy, accountability, and transparency. In addition, patterns of collective leadership is also a disincentive for leaders who actually want to gain absolute power in one hand which in turn will give birth to tyranny and anarchy of selfishness and injustice.

Resident community is the translation of civil society, namely the set of people who initiated and managed independently, which can meet the needs or interests together, solve problems together and / or expressed concern along with due respect the rights of others to do the same and still maintain its independence (autonomy) against state institutions, family, religion and the market.

Thus, Community self-supporting agency is an alternative for citizens, as an institution that became a driving force in poverty reduction as required by the community. Community self-supporting agency as the collective leadership of the civil society, should drive change society, community self-supporting agency should develop attitudes and behaviors of society to become a society of mutual trust between them, and can be trusted by outsiders as well because the trust is one important element in building togetherness.

Trust can grow up and wake up when based on honesty, openness, mutual understanding, mutual respect, selflessness, and so forth. Community in relation or construct social ties as above, will be strong and independent, especially in poverty reduction. Because the highest level of independence when there are interdependencies among the various parties, in which social relations between different parties based on equality (justice).

The ability of communities to work together to achieve common goals in communities called social capital. Social capital can be institutionalized (become a habit) in most small groups or large groups of people, and it's like a country.

Therefore, social capital that must be grown by the community self-supporting agency:

• Fostering cooperation and trust among members of the community self-supporting agency
• Develop cooperation and trust between community self-supporting agency to the community
• Foster cooperation and trust among community groups
• Fostering cooperation and trust between community self-supporting agency, community and outsiders.

Social Marketing And Community Self-supporting Agency In Development Program

Marketing is a series of activities that are used to gain attention from potential buyers, motivate prospective buyers to buy, get them to actually buy and try to encourage them to buy and buy again. In principle, marketing is something very simple, namely the art of selling yourself or organization.

In business world, marketing is defined as business activity - the phenomenon of trafficking, the products sold can be either goods or services related to economic activity and is profit. While social marketing, is the strategy of selling idea to change thoughts, attitudes, behaviors of society or certain groups, for the issue or idea offered.

Developing social marketing has been done by various agencies to market their ideas related to social changes to society and also various other parties. The aim is that people want change in attitudes and behaviors for development. In conjunction with community self-supporting agencies, social ideas are in fact already done by the society, which needs to be done is to market the changes in knowledge, attitudes and behaviors that have been done by the society in poverty reduction to the outside parties.

It is expected that through the promotion and campaign for what has been done by community self-supporting agencies and community to the outsiders, whether in form of medium-term planning for poverty reduction programs and processes undertaken, the outside parties such as already mentioned will care and support to community self-supporting agency for implement the ideas that are constructed by society.

Based on experience, implementation of marketing strategies in social world proven to empower organizations in obtaining support for human resources (in form of technical assistance) as well as potential funding sources originating from the various stakeholders (communities, government and private sectors).

Furthermore, social marketing is closely related to partnerships and policy. Efforts to encourage changes in behavior among decision makers, whether government or private institutions, is expected to encourage the drafting of a policy. When the government buy social ideas offered by the community self-supporting agency, for example, involve the community in development program, the government is expected to adopt it and make participatory planning policies for development programs.