Saturday, April 17, 2010

Explore Google Search Can Be A Disadvantage For Website Owner

There are two important variables in Google search. Those two variables are Information and Website. On search results page, those two variables are divided into four features, namely: Title, Snippet, URL, and Cached link.

From four of those features, the most useful for users is Snippet, a description of or an excerpt from the webpage. This snippet that will encourage users, whether to conduct a Clickthrough or not?. And this snippet is a vital feature of information as a variable. Where, snippet can be made by the website owner by creating site's title and description in search results with Meta Tags.

To search for more complete information, then users click a link on the Title feature (also known as Clickthrough). Then there was a search activity by users on Google, which is in accordance to the expectations of website owners.

However, for searches on Google with special features, such as search for a Unit Conversion, Dictionary, and others, then the opposite will happen and most probably is not expected by the website owner. Whereby, users already get the Information they are looking for from snippets that appear on search results page. So users do not need to do a Clickthrough to a website.

On the one hand, this is an achievement of Google, for giving information proportioned, quick, and appropriate for users. But on the other hand, it is a disadvantage for the website owner.

See the description on images below:

Dictionary Search on Google

Unit Conversion Search on Google


  1. hmmmmm...thanks for this info:)

    visiting today..its been a while!

  2. Interesting post. I can attest to your point both as a user and a blogger.

    For the most part though, the descriptions are short enough that a click through is necessary. Most of the time they only provide partial sentences.

    Anyway, this is more of an issue with my text blogs, but like with my video blog,, it's only a benefit because the text only describes the video in the post; enticing the searcher to click to watch it.